Following up a quote, when to chase, and what to say
By André Bergan, 2026-10-09
You sent the quote. You were proud of it, it was fair, you priced the job properly. Then nothing. A week goes by, then two, and you tell yourself they went with someone cheaper. Often that's not what happened. They meant to reply, something came up, and your quote is sitting in a WhatsApp chat under three other things they were going to get to.
Following up isn't nagging. It's part of the job, and it's the part most of us skip.
Why quotes actually go cold
Price is the easy thing to blame, and sometimes it's true. But a lot of quotes go quiet simply because they got forgotten. The customer asked three people to quote, got busy with work or family, and when they finally sat down to decide, the business that had been in touch recently was the one front of mind.
If you've ever lost a job to someone you know charges more than you do, that's worth thinking about.
A simple chase timeline
You don't need software or a CRM system to do this well. You need three touch points and the discipline to actually send them.
Day 2 or 3: the easy check-in. Not "did you decide yet", just confirm you're still in the picture. Something like: "Hi [name], just checking the quote I sent landed okay and you can see everything in it. Happy to chat through any of it." Low pressure, gives them an easy way back in if they had a question they never asked.
Day 7: the gentle nudge. If you haven't heard anything, a short message that reminds them you're available without sounding desperate: "Hi [name], following up on the quote from last week, still keen to help if the timing works for you. Let me know if anything's changed on your side." This is also the point to mention if you have a gap in your schedule coming up, people move faster when they think a slot might close.
Day 14: the close-the-loop message. This is the one most people skip, and it's the one that gets replies. Something like: "Hi [name], I'll close this quote off on my side unless I hear from you, just didn't want it sitting open. Shout if you still need the work done." It gives them permission to say no, and people who were feeling awkward about not replying often answer this one, even if it's just to tell you what happened. Some will reply "actually we're still deciding" and that tells you to keep going.
What to actually say, and what to leave out
Keep every message short enough to read in five seconds on a phone. Skip the hard sell, nobody wants to feel chased. And always give them a graceful exit, "no worries if the timing's not right" costs you nothing and keeps the door open for the next job even if this one's a no.
One thing worth doing: if the quote was for something urgent, like a burst geyser or storm damage, your follow-up window compresses to a day, not a week. Everything else about the timing above assumes a normal, non-urgent job.
Why this is worth the ten minutes
If you want to see what a small improvement in your close rate is actually worth to you in rands, our missed call cost calculator does that maths for a missed call, and the same logic applies here. A few extra jobs a month from quotes you'd otherwise have let go cold adds up faster than most people think.
The hardest part of following up isn't knowing what to say, it's remembering who you quoted and when. That's the part we built Hannah's dashboard for. Every call and WhatsApp enquiry Hannah takes gets logged with the contact details and the job, so when it's day 7 and you're trying to remember who you spoke to on Tuesday, it's sitting there waiting instead of buried in your call history. If you want to see how that works for your business, have a look at Hannah as an AI receptionist.