Why Google might ask for a video before it lists your business
By André Bergan, 2026-09-28
If you've tried to set up or update your Google Business Profile lately and Google didn't offer you the usual postcard in the post, you're not imagining it. For a growing number of South African businesses, especially the ones with no shopfront, a van and a toolbox, Google now wants a video before it will trust the listing.
Why this is happening to you
Google has spent years trying to keep fake listings off Maps, and a business with no fixed shopfront is the hardest kind to confirm. There is no building to send a postcard to and no signage on a street for anyone to check. A video is how Google gets proof that a real business is behind the listing, so if you work out of a bakkie rather than a shop, expect to be asked.
It's not only new listings. Changing your business name, category, address or phone number on an existing profile can trigger a fresh round of verification too. If you've just had a new number assigned and you're updating your Google listing to show it, don't be surprised if a video request pops up. That's routine, not a sign something is wrong.
What the video actually needs to show
Google's own instructions, at support.google.com/business/answer/14271705, split this by business type.
- If customers come to you at a shopfront: film your signage, the outside of the premises and the interior. Anything that proves you manage the place, a till, stock, paperwork with your name on it, helps.
- If you're a service-area business with no shopfront, which is most trades: film something that identifies where you are, like a street sign or a landmark near your address, then the tools, equipment and vehicle you work with, then yourself doing some of the work or getting into something only the business has access to.
Either way, Google wants the same three things in one clip: where you are, what the business is, and proof that you're the one running it rather than someone who happened to find the address.
The rules that trip people up
This is the part people get wrong and have to redo.
- It has to be filmed live, from your phone, inside your Business Profile. Google says plainly that pre-recorded videos aren't allowed and you can't film it now and upload it later.
- It must be one unedited recording with no breaks, and at least 30 seconds long.
- Keep the camera steady and make sure your signage or number plate is actually readable. A shaky ten second clip of your bakkie driving past is the kind of thing that gets sent back.
Do it properly the first time and it's done. Google says the review can take up to five business days.
If your listing gets suspended anyway
If Google suspends or disables your profile outright, rather than just asking for a video, don't create a second listing to get around it. That makes things worse. Use Google's own appeal and reinstatement tools in the Business Profile help centre instead, and expect it to take a week or two.
Why it's worth getting right
A profile that's suspended, or stuck waiting on verification, doesn't show up on Google Maps or in local search. No listing means no reviews, no map pin, and no click through to your number. Getting found on Google is the first half of getting the job. The second half is what happens when the phone actually rings, which is the part we built Hannah for. She answers every call, on site or off, and gets you the details while you're up a ladder or under a sink. If missed calls are already costing you work on top of this, the calculator will show you roughly how much.